Leadership Team

Abe Schryer

Abe Schryer

As President & CEO at Observables, Abe Schryer is leading the charge building a team focused on delivering the next generation of connected services.  He founded the company along with Ron Gans in 2013 to tackle the need for higher security, simplified installation and reduced operation costs for security dealers and residential and lite-commercial end users.

Abe has over 30 years of diverse high tech experience in the Security, Telecommunications and Consumer Electronics Markets.  He has founded and worked at several startup companies, large corporations and the U.S. government.

Abe started his career as an engineer at IBM and grew into marketing and sales management roles with companies like NET, WaveSmith Networks, EZUniverse, Remote Technologies and SecurePRO.  Going from telecommunications hardware and services to security, AV and home control integration has been the basis to shape the direction of Observables. Over his career he launched several product lines and closed multimillion dollar contracts with giants such as Verizon and AT&T.

Abe holds a BS in Electrical Engineering from Boston University, a MS in Business & Telecommunications from Pace University.  He holds several professional licenses and credentials.  As special note, Abe served as a Special Operations Officer in the US Navy and is a Veteran of the Gulf War and Haitian Conflict.

Ron Gans

Ron Gans, Ph. D.

As the Observables CTO, Ron Gans, Ph. D. drives the development of revolutionary software and hardware solutions for consumers, dealers, and notified parties. The Engineering team combines proprietary development, best of breed technologies, and key vendor partners to deliver unique integrated solutions.

Ron has been developing and managing technology for over three decades, launching his first web page in 1990.  His career spans companies small and large, from a half dozen different startup companies to AT&T Bell Labs and Microsoft.

He has built and led geographically diverse, multi-location technology teams up to 70 people, including integration of acquired companies and offshore operations. Ron has spearheaded the release of multiple generations of flagship products, and has driven the maturation of engineering processes, tools, and technologies for high growth organizations.

Ron’s career spans the software, security, telecom, and magnetic recording industries. Ron has a Bachelor of Arts in Physics and a Bachelor of Science in Materials Science and Engineering from the University of Pennsylvania. At the Massachusetts Institute of Technology, Ron earned his doctorate in Experimental Solid State Physics. His thesis was in the area of Superconductivity.


Avi Rosenthal

Avi Rosenthal

Avi Rosenthal, Chief Marketing Officer of Observables, has been in the connected device industry for over 20 years.  He has held numerous positions in the industry, including Vice President of Security & Control for Nortek Security and Control, Vice President of Evolve Guest Controls, a company that developed the first retro-fitable guestroom energy management system for the hospitality industry, VP of Sales and Marketing for Superna, a home control manufacturer, the National Program Manager for On-Q/Legrand, a consultant to CompUSA and many other low-voltage integration firms around the world.  He co-founded one of the largest Integration firms in the US.

In the process he revolutionized the industry by developing the concept of up-selling to every home buyer during the design process.  Before entering the low-voltage industry, he held numerous positions dealing with the marketing and installation of computers, networks, automation systems and audio/video systems.

Avi has been profiled in CE Pro and Electronic House Magazine and quoted as an “Industry Expert” in USA Today, Sun-Sentinel, and many other publications, as well has appeared on NBC-4 News, Good Morning Orlando, HGTV, and This NEW House.  He is a board member of the TechHome Division of the Consumer Technology Association (formally CEA).  Avi has written for many publications about the Integration Industry, as well as for a textbook to train people in the Integration Industry.  Avi is also a regular speaker and lecturer at Industry Trade Events.

He is the recipient of the prestigious CTA Mark of Excellence Leadership Award.